The tourism sector is one of the pillars of the Tanzanian economy. It accounts for around 17% of the country's GDP and directly or indirectly employs nearly two million people. Tanzania is a popular destination for its national parks, idyllic beaches and rich, diverse culture.
However, the Covid-19 pandemic hit the sector hard. Travel restrictions imposed by governments around the world have led to a sharp fall in tourist numbers, putting the country's tourism industry under severe strain. Today, with the health situation gradually improving and the borders reopening, Tanzania is banking on a revival of tourism to boost its economy.
Measures to support the local tourism industry
To support the tourism sector, the Tanzanian government has introduced a number of measures. These include reducing taxes on tourism businesses and facilitating access to credit for players in the sector. The aim is to enable businesses to survive this difficult period and prepare for the recovery of tourism in good conditions. In addition, the Tanzanian authorities have introduced a strict health protocol to reassure tourists and guarantee them a safe stay. This protocol includes systematic screening of travellers on arrival, as well as reinforced hygiene measures in hotels and tourist sites.
A new focus on sustainable and responsible tourism
This period of crisis also represents an opportunity for Tanzania to rethink its tourism development model. Indeed, the country now wishes to focus on more sustainable and responsible tourism, in order to preserve its natural and cultural resources while promoting local development. This involves, for example, promoting community-based tourism, which directly involves local people in welcoming and accompanying visitors. This approach creates jobs and generates income for the communities, while offering tourists an authentic and enriching experience. Tanzania also intends to encourage eco-tourism by supporting initiatives aimed at limiting the environmental impact of tourist activities. This may involve waste management, biodiversity protection or the use of renewable energies.
Efforts to attract new markets
In order to diversify its tourism offering and attract new markets, Tanzania is stepping up its international promotional activities. Targeted communication campaigns are being run to highlight the country's assets, such as its national parks, exceptional wildlife and heavenly beaches. The country also intends to position itself in specific niches, such as business tourism, luxury tourism and sports tourism. To achieve this, major investments are being made to modernise tourism infrastructure and facilities.
A promising future
Despite the difficulties encountered in recent months as a result of the pandemic, the future of tourism in Tanzania looks promising. The revival of the sector, focused on sustainable and responsible development, together with efforts to attract new markets, should enable the country to revive its economy and consolidate its position as one of the leading destinations on the African continent. Tanzania is therefore ready to welcome travellers in search of adventure and discovery, while committing itself to preserving its natural and cultural riches for future generations.
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